Information
Customers
like to be informed
Customers normally pay for news
Customers will opt-in for free news
Enables news to be combined with advertorials
Enables
selling of advertising space
|
|
Newsletters
E-Zines
Syndication
Landing Pages
Surveys/ Games
|
Creative
Pallete
Interactive rich media campaigns possible
Only medium where personalised videos possible
Attractive marketing is still key to success
|
|
Video Emails
Flash Presentations
Interactivity |
Direct
Marketing
An essential
Below-The-Line medium
Time critical offers are ideal for email
E-commerce can be built in to the message
Links to micro-sites another call to action
|
|
Special Offers
Promotions
Transactional Emails
Micro site links |
| Please
see the diagram below |
