Existing
Clients & Prospects
Communication
keeps clients warm
Email is the most cost
effective medium
Enables opportunities to
cross and up-sell
Cross advertise other company adverts
Convert prospects from your newsletter
A client database is only valuable if exploited
|
|
Customer
Retention
Repeat Business
Cross-Sell & Up-Sell
Convert Prospects |
High
Return on Investment
Immediate call to action
increases converts
The medium of choice
Profitable with double digit return on investment
|
|
Efficient
Marketing |
Precision
Marketing
Personalised,
anticipated and relevant messages
Micro-marketing - Tailor
each email offer exactly
Utilise multi step campaigns |
High
Response Rates |
Cost Effective
No printing, mail house or postage costs
1/20th cost of paper postal campaigns
No on-going agency fees - self operate |
Low Cost |
